PPC or pay-per-click marketing drives the most qualified traffic to the sales page of your website. An online paid campaign gives a high potential of quick ROI for your business.
In a pay-per-click campaign, you only have to pay every time a potential customer clicks on your ad. In Google Adwords for example, they display a list of sponsored links in its search page to attract your target market to buy, reserve, subscribe, or what not in your conversion page. The conversion can be an actual sales acquisition, or simply a sales lead depending on your business objective.
Your ad will only be displayed when the search query is appropriate to your product or service. If you are a hotel owner in Thailand, your ad will only appear once a user types in “hotel in Thailand” in the search bar. That way you will only be targeting people who are interested in your product or service. It’s targeted and qualified traffic of people coming to your website.
The main objective is to make your cost per acquisition lower than that of what you spend offline. The goal is to make online marketing more profitable for your business through a pay per click campaign.
